A hilarious documentary series following the launch of Quibi seems inevitable, but until then, a new report has arrived to provide some juicy details.
Vulture on Monday published a detailed report on Quibi, the mobile-centered streaming service that divides its programming into small chunks and had a disappointing launch earlier this year. It includes some interviews with the folks in charge, including CEO Meg Whitman — who despite being the head of a streaming platform apparently doesn't even like TV that much.
"I'm not sure I'd classify myself as an entertainment enthusiast," Whitman said when asked what she's watching on TV. Asked if she has any favorite shows, she responded, "Grant. On the History Channel. It's about President Grant."
Among the other standout details from the article include that staffers at Quibi agreed with most of the American public that the name was "cringey" and wanted to change it and that internal research showed people who watched the company's expensive TV ads came away with no real understanding of what Quibi even is.
"In market research following its Oscars and Super Bowl ads, 70 percent of respondents said they thought Quibi was a food-delivery service," Vulture reports.
There's also the revelation that Gal Gadot reportedly once came to Quibi and "delivered an impassioned speech about wanting to elevate the voices of girls and women," only for founder Jeffrey Katzenberg to wonder if maybe she could "become the new Jane Fonda and do a workout series for Quibi." A source told Vulture, "Apparently, her face fell."
Whitman didn't sound totally confident in the interview that consumers will largely stick with Quibi following the end of their 90-day free trial, saying, "We don't know quite what to expect." For his part, Katzenberg, presumably channeling his inner this-is-fine dog, told Vulture, "I would say things are going really well." Brendan Morrow