Joe Biden is campaigning on Animal Crossing
Democratic presidential nominee Joe Biden's next campaign stop: ... Animal Crossing?
The Biden campaign on Tuesday made its way into the wildly popular Nintendo Switch game Animal Crossing: New Horizons, launching official yard signs that players can decorate their islands with, The Verge reports.
New Horizons, which became a phenomenon after debuting on the Switch in March as gamers headed into coronavirus quarantine, takes place on an island that can be customized by the player, and downloading an app allows users to upload images into the game. By scanning QR codes provided by the Biden campaign on Tuesday, Democrats can prominently display their support for the Biden-Harris ticket via yard signs both outside their real homes and their virtual ones.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Christian Tom, the Biden campaign's director of digital partnerships, told The Verge in a statement that Animal Crossing provides "an exciting new opportunity for our campaign to engage and connect Biden-Harris supporters," adding that it's a way to "meet voters where they are and bring our supporters together" and teasing "more digital swag, voter education tools, and organizing efforts" to come in the game.
In fact, the Biden campaign isn't just releasing the signs, but also "seeding the designs with a handful of gaming influencers who will be sharing their gameplay with the merch throughout the day," The Verge writes.
Given that Animal Crossing allows players to meet up on one island within the game, could a Biden campaign rally that takes place entirely within New Horizons be next? And should Biden be elected, could we be looking at Treasury Secretary Tom Nook?
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
How (and why) to have the inheritance talk with family sooner than later
The Explainer The hard conversations aren't going to get any easier if you wait
By Becca Stanek, The Week US Published
-
Is there a peaceful way forward for Israel and Iran?
Today's Big Question Tehran has initially sought to downplay the latest Israeli missile strike on its territory
By Sorcha Bradley, The Week UK Published
-
The Week Unwrapped: Sudan, tackling homelessness and fake news
Podcast What is happening in Sudan? Could London really end rough sleeping? And why has Joe Lycett been making up stories?
By The Week Staff Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 Grammys
Speed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
By Arion McNicoll, The Week UK Published