The Lincoln Project savagely reminds America of everything it has lost due to 'Trump's virus'


Amid all the fights over wearing masks, keeping a safe distance apart, and opening businesses and schools, Americans presumably agree on at least one thing: COVID-19 has been terrible — socially, economically, in thousands of little ways, dozens of big ones. That's the starting point for a new Lincoln Project ad released Tuesday, capitalizing on President Trump's dismal approval ratings on his handling of the coronavirus pandemic and making that personal.
The ad starts with some "memories COVID took from us," things like birthday parties for children, weddings, first kisses, communal prayer, high school football, being with elderly parents as they die. "COVID has robbed America of so much," the narrator says. "None of this had to happen. We have suffered needlessly because Trump is a fool, a liar, and a failure. Most countries stopped it. Trump refused. It's Trump's virus now."
The ad ends with what the anti-Trump Republicans behind the PAC see as the stakes in November: "It truly is a choice: America or Trump."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
How China is battling the chikungunya virus
Under The Radar Thousands of cases of the debilitating disease have been found in the country
-
Deep thoughts: AI shows its math chops
Feature Google's Gemini is the first AI system to win gold at the International Mathematical Olympiad
-
Book reviews: 'Face With Tears of Joy: A Natural History of Emoji' and 'Blood Harmony: The Everly Brothers Story'
Feature The surprising history of emojis and the brother duo who changed pop music
-
Trump picks conservative BLS critic to lead BLS
speed read He has nominated the Heritage Foundation's E.J. Antoni to lead the Bureau of Labor Statistics
-
Trump takes over DC police, deploys National Guard
Speed Read The president blames the takeover on rising crime, though official figures contradict this concern
-
Trump sends FBI to patrol DC, despite falling crime
Speed Read Washington, D.C., 'has become one of the most dangerous cities anywhere in the world,' Trump said
-
Trump officials reinstating 2 Confederate monuments
Speed Read The administration has plans to 'restore Confederate names and symbols' discarded in the wake of George Floyd's 2020 murder
-
Trump nominates Powell critic for vacant Fed seat
speed read Stephen Miran, the chair of Trump's Council of Economic Advisers and a fellow critic of Fed chair Jerome Powell, has been nominated to fill a seat on the Federal Reserve Board of Governors
-
ICE scraps age limits amid hiring push
Speed Read Anyone 18 or older can now apply to be an ICE agent
-
Trump's global tariffs take effect, with new additions
Speed Read Tariffs on more than 90 US trading partners went into effect, escalating the global trade war
-
House committee subpoenas Epstein files
Speed Read The House Oversight Committee has issued a subpoena to the Justice Department for its Jeffrey Epstein files with an Aug. 19 deadline