Hollywood's big bet on Christian movies
Christian movies are on the rise.
Just this weekend, I Can Only Imagine — a religious indie film about the best-selling Christian music single of all time — stunned observers by raking in more than $17 million, good for third-place at the weekend box office.
This is hardly a random occurrence. In 2015, the Christian publication Movieguide charted that the number of films with "strong Christian content" had steadily risen from 16 in 1996 to 65 in 2015. Annual box office receipts from these films during this period skyrocketed from $200 million to more than $5 billion. And it's only getting bigger.
Throughout the '90s, Hollywood didn't think much about religious audiences. Few religious films were produced during this era, and the handful that made it to the big screen were made on miniscule budgets and featured mostly obscure actors. But something shifted in our cultural consciousness in the early 2000s. With terrorism fears spiking, many Americans became more consciously religious. Church attendance even spiked for a brief period.
As the frothy frivolity of the '90s receded, and the world got darker, many Americans found solace, meaning, or escape in faith and film.
Famously, Mel Gibson shocked the world with a blood-soaked film retelling the final hours of Jesus' life. In 2004, The Passion of the Christ earned more than $611 million worldwide on a $30 million budget and became the highest-grossing faith film in history.
Since then, America has experienced something of a faith-film renaissance. Many have been produced by major Hollywood studios and have featured A-list actors such as Ewan McGregor, Nicholas Cage, Jennifer Garner, and Joseph Fiennes. Though none of these films have been able to recreate The Passion of the Christ levels of financial success, many have performed very well.
In 2014, Darren Aronofsky's Noah starred Russell Crowe, Jennifer Connelly, and Emma Watson. It grossed more than $362 million at the box office. Ridley Scott's Exodus: Gods and Kings starring Christian Bale and Joel Edgerton pulled in more than $268 million. And TV pioneer Mark Burnett (Survivor and Shark Tank) produced Son of God, a film about Jesus' life. Burnett's wife, Roma Doney of Touched by an Angel fame, starred as Mary. The film grossed $67 million.
Last year, moviegoers flocked to see religiously themed movies such as Same Kind of Different as Me, starring Greg Kinnear and Renee Zellweger, and The Shack, which featured Sam Worthington and Octavia Spencer. The latter film grossed more than $96 million.
Given the relative success of films within this genre, it's not surprising that Hollywood shows no signs of letting up when it comes to religious flicks. Last month, Samson retold the tale of the biblical strong man. And now I Can Only Imagine, about one of the most popular Christian songs in modern times, is a bona fide hit. Dennis Quaid, who costars in the film, has a theory on why faith-based films are succeeding.
"When people — adults, kids, families, couples — go to the movies, it is a chance for them to escape from the everyday shenanigans of life," he told me. "People want to feel good when they leave the theater."
This weekend, Paul, Apostle of Christ will be released. The film is the first major cinematic retelling of the life of the first century disciple of Jesus who wrote nearly half of the New Testament. Actor Jim Caviezel, who famously played Jesus in Gibson's Passion, will star in the lead role.
Additionally, Caviezel has just announced that he will reprise his role as Jesus in the sequel to The Passion of the Christ, which will tell the story of Jesus descending into hell for three days between the crucifixion and the resurrection. Caviezel predicts it will be "the biggest film in history." He may not be far off.
In our bleak moment of alternative facts, fake news, and flat-out lies, many Christian moviegoers hunger for stories that feel authentic and true. In a time during which we are constantly assaulted by headlines telling of scandal and misdeed, they desire films that feel wholesome and uplifting. And in a moment rife with uncertainty, they want stories that feel familiar and time-tested.
To be sure, Hollywood, so long a bastion of secular liberalism, has no desire to evangelize theatergoers. But they know a good opportunity when they see one.