Hillary Clinton to turn her focus to race

Hillary Clinton supporters at an "African Americans For Hillary" event.
(Image credit: Jessica McGowan/Getty Images)

A brutal loss to Bernie Sanders in New Hampshire Tuesday night has sent the Hillary Clinton campaign scrambling for a new strategy — one her allies say is going to be centered on race.

"It will be very difficult, if not impossible, for a Democrat to win the nomination without strong levels of support among African American and Hispanic voters. And a Democrat who is unable to inspire strong levels of support in minority communities will have no credible path to winning the presidency in the general election," Clinton's campaign manager Robby Mook wrote in a memo obtained by Politico. The memo was released just minutes after the race was called for Sanders.

The African American vote in particular is going to be important in South Carolina, where approximately 60 percent of Democratic voters are black.

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Another source said "the gun message," which lapsed in New Hampshire, would be coming back in a big way in Clinton's future campaigning.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.