Red Lobster says its sales are way up after mention in Beyoncé's new song

Red Lobster reports increase in sales after mention in new Beyonce song.
(Image credit: Ezra Shaw/Getty Images)

Behold the power of Beyoncé: A single mention on one of her tracks can apparently boost sales for a brand by more than 30 percent. Just days after the pop star released her new track, "Formation," Red Lobster — which gets a brief mention in the song as a reward for sex — reported that its sales saw a 33 percent spike over the previous year.

Sales weren't all that went up for Red Lobster, either. The brand also got mentioned on Twitter 42,000 times in just one hour and trended on the social media site for the first time ever, spokesperson Erica Ettori said. In fact, Beyoncé helped Red Lobster out so much that the seafood chain jokingly considered renaming its Cheddar Bay Biscuits "Cheddar Bey Biscuits."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us