A new report from the National Retail Federation found that Americans will likely spend $18.9 billion on Valentine's Day, and $703 million of that will go toward gifts for their pets.
One in five survey respondents — 21.2 percent, to be exact — said they would include their pets in their Valentine's Day plans, and planned to spend an average of $5.28 on their furry friends. In total, that's $703 million among all U.S. consumers.
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