When we meet Jim, a 32-year-old obese man, in 2030, life is not going so well. In fact, we might be witnessing the beginning of Jim's end by cardiac arrest. As doctors rush to help his crushing heart, we backtrack through Jim's abbreviated lifespan to see how he got here.
What unfolds is first-person view of a sedentary, junk-food fueled life where bad habits are learned and encouraged by a well meaning family.
The video comes from Children's Healthcare of Atlanta's "Strong4Life" campaign, which encourages viewers to "rewind the future." It may not actually be too late for Jim, the PSA claims, and it's not too late for anyone else struggling to stay healthy, too.
Now, before you scratch the itch of cynicism, I encourage you to read the Reddit thread that plays out under the original posting. Strangers share stories, successes, failures, and the guilt and shame they feel in their plights. Such honesty is rewarded with sometimes aggressive words of support. One commentator threatens to check in on another's progress in a month. It is genuinely inspiring. Here are just a few examples:
I'm 5'9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that. Even with the fucking treadmill.
I think for the first time, a psa got to me. See you soon progress pics (wish me luck reedit)
Edit: wow guys. Your going to make shed some tears with the support you are all giving me. I am not very articulate, but it's time like this I wish was so that I can properly deliver how much this support means to me. [Reddit user drewgarr]
Thanks for sharing, and for articulating it so clearly. I have lost weight over the last few months (30 lbs!), and just feel... so much better, more energetic, less achy, etc. Many habits I've gotten comfortable with needed to be broken, or still need breaking.
EDIT: Since this is a visible comment, THANK YOU to whoever gave me gold for posting the link!
EDIT2: I have read so many comments from people saying that this PSA inspired them to make changes to better their health, and that has overwhelmed me. Just know that if you're one of those people who's been inspired, yes, you can fucking do it. Also, /r/loseit and /r/progresspics genuinely motivated me, and maybe it will help you, too. [Reddit user StreetMailbox]
Wow. As an overweight mother this hit hard. I am doing everything in my power to make sure my daughter doesn't end up like me and so far it's working because she is a beautifully healthy little girl who would much rather take a slice of melon over chocolate I just need to sort myself out for her sake as well as my own. I can and will do it. I will not die through obesity. [Reddit user leedsfreak]
Obesity statistics are terrifying. Childhood obesity has more than doubled in children and quadrupled in adolescents on the past 30 years. If it takes a PSA or a public forum like Reddit to get the conversation and motivation going, more power to both.
Secretary of Defense Ash Carter on Sunday faulted Iraqi troops for allowing the Islamic State to conquer Ramadi, saying the homegrown forces lacked the "will to fight."
"What apparently happened is the Iraqi forces just showed no will to fight," Carter said in an appearance on CNN. "They were not outnumbered. In fact, they vastly outnumbered the opposing force. That says to me, and I think to most of us, that we have an issue with the will of the Iraqis to fight ISIL and defend themselves."
Last weekend, ISIS captured Ramadi as Iraqi troops fled and left behind weapons provided by the U.S. Days later, ISIS overran the ancient Syrian city of Palmyra as well. Jon Terbush
Cleveland police over the weekend arrested 71 people who participated in largely peaceful protests following the acquittal of a police officer in the 2012 killing of two unarmed black people.
Cleveland Police Chief Calvin Williams said protesters became more "aggressive" throughout the day, adding that officers only intervened when they "became violent and…refused to disperse."
On Saturday a judge acquitted officer Michael Brelo over a 2012 incident in which police, after mistaking the sound of a car backfiring for gunshots, fired 137 rounds into a vehicle, killing both occupants. Brelo climbed onto the car's hood and fired 15 times through the windshield, though the judge ruled prosecutors did not prove those shots killed the couple. Jon Terbush
John Nash, the famed Nobel Prize-winning mathematician who inspired the film A Beautiful Mind, died Saturday in a taxi crash on the New Jersey Turnpike. The 86-year-old Nash and his wife, Alicia, were both killed when the driver of their taxi lost control and slammed into a guardrail. Police said they believe neither Nash nor his wife, who were ejected from the vehicle, were wearing seatbelts at the time of the accident. Known for his work in game theory, Nash won the Nobel Prize for economics in 1994. Jon Terbush
At least one person died and dozens of states of emergency were declared following widespread flooding across Oklahoma and Texas over the weekend. A firefighter in Claremore, Oklahoma, died while trying to rescue a colleague who became trapped in a storm drain, though the trapped firefighter was able to make it out safely. Flooding in the region forced more than 1,000 evacuations, with officials warning that even more rain on Sunday could trigger potentially "historic" flooding. Jon Terbush
An international coalition of female activists led by feminist Gloria Steinem on Sunday crossed the highly militarized border between North and South Korea in an effort to spotlight the need for reconciliation between the two nations. The group, WomenCrossDMZ, consisted of about 30 participants including Steinem and two Nobel Peace Prize laureates, Mairead Maguire and Leymah Gbowee. "We feel very celebratory and positive that we have created a voyage across the DMZ in peace and reconciliation that was said to be impossible," Steinem said. Jon Terbush
The leader of Burundi's opposition party on Saturday was gunned down in a drive-by shooting in the capital of Bujumbura. Zedi Feruzi, the leader of the party Union for Peace and Development-Zigamibanga, and a bodyguard were shot dead by unidentified gunmen just one day after a grenade attack killed at least two civilians in the same city. Burundi has been rocked by unrest — including a failed coup — for weeks since President Pierre Nkurunziza said he would run for a third term. Jon Terbush
The Bank of England apparently needs a refresher on how to keep a classified project…classified.
An editor for The Guardian received an email on Friday, accidentally forwarded by the Bank's head of press, which details plans to research the financial repercussions of a British exit from the European Union. Nicknamed Project Bookend, the not-so-secret work was meant to be carried out by just a few senior officials, and examine how a "Brexit" would affect the country's export's and major cities' economies.
The email noted that any questions from the press should be answered by saying that "there is a lot going on in Europe in the next couple of months…that would be of concern to the Bank."
A note to the Bank's staff on the project: Take a good, long look at the "CC" field before you send any of Project Bookend's results. Also, consider a better name than Project Bookend. Sarah Eberspacher