When we meet Jim, a 32-year-old obese man, in 2030, life is not going so well. In fact, we might be witnessing the beginning of Jim's end by cardiac arrest. As doctors rush to help his crushing heart, we backtrack through Jim's abbreviated lifespan to see how he got here.
What unfolds is first-person view of a sedentary, junk-food fueled life where bad habits are learned and encouraged by a well meaning family.
The video comes from Children's Healthcare of Atlanta's "Strong4Life" campaign, which encourages viewers to "rewind the future." It may not actually be too late for Jim, the PSA claims, and it's not too late for anyone else struggling to stay healthy, too.
Now, before you scratch the itch of cynicism, I encourage you to read the Reddit thread that plays out under the original posting. Strangers share stories, successes, failures, and the guilt and shame they feel in their plights. Such honesty is rewarded with sometimes aggressive words of support. One commentator threatens to check in on another's progress in a month. It is genuinely inspiring. Here are just a few examples:
I'm 5'9, 32 years old and almost 300 pounds. I played all those gaming systems and pretty much grew up like that. Even with the fucking treadmill.
I think for the first time, a psa got to me. See you soon progress pics (wish me luck reedit)
Edit: wow guys. Your going to make shed some tears with the support you are all giving me. I am not very articulate, but it's time like this I wish was so that I can properly deliver how much this support means to me. [Reddit user drewgarr]
Thanks for sharing, and for articulating it so clearly. I have lost weight over the last few months (30 lbs!), and just feel... so much better, more energetic, less achy, etc. Many habits I've gotten comfortable with needed to be broken, or still need breaking.
EDIT: Since this is a visible comment, THANK YOU to whoever gave me gold for posting the link!
EDIT2: I have read so many comments from people saying that this PSA inspired them to make changes to better their health, and that has overwhelmed me. Just know that if you're one of those people who's been inspired, yes, you can fucking do it. Also, /r/loseit and /r/progresspics genuinely motivated me, and maybe it will help you, too. [Reddit user StreetMailbox]
Wow. As an overweight mother this hit hard. I am doing everything in my power to make sure my daughter doesn't end up like me and so far it's working because she is a beautifully healthy little girl who would much rather take a slice of melon over chocolate I just need to sort myself out for her sake as well as my own. I can and will do it. I will not die through obesity. [Reddit user leedsfreak]
Obesity statistics are terrifying. Childhood obesity has more than doubled in children and quadrupled in adolescents on the past 30 years. If it takes a PSA or a public forum like Reddit to get the conversation and motivation going, more power to both.
If there's one person who's glad the Senate gridlock over Loretta Lynch's attorney general nomination is over, it's the man she's set to replace.
The Senate finally voted to confirm Loretta Lynch as attorney general yesterday, five months after President Obama named her his nominee. Eric Holder, the outgoing attorney general, had announced he would stay at the Justice Department until a successor was named when he resigned in September — but he probably didn't anticipate another half-year in Washington. As months passed and Holder's term dragged on, some of his staff started circulating black rubber wristbands with the message "Free Eric Holder" as a protest of Lynch's protracted nomination.
Now, seven months after announcing his resignation, Holder finally made his goodbye speech Friday. In it, he proclaimed: "I think we can officially say now that Eric Holder is free." He then reportedly took the "Free Eric Holder" wristbands off his wrist and threw them into the audience.
Consider Eric Holder's mic dropped. Kimberly Alters
Robert Downey Jr. walked out of an interview with London's Channel 4 News earlier this week, and the rest of his Avengers: Age of Ultron press tour hasn't fared much better.
In an interview with The Guardian on Thursday, Downey was asked about a 2014 statement by Alejandro Gonzalez Inarritu, who said that superhero films were a form of "cultural genocide" for promoting a right-wing agenda.
Downey's response? "Look, I respect the hell out of him, and I think for a man whose native tongue is Spanish to be able to put together a phrase like 'cultural genocide' just speaks to how bright he is," he told The Guardian.
Cosmopolitan for Latinas has deemed Downey's remarks "racist," and E! Online adds that the comment suggests "that native Spanish speakers couldn't be as smart as native English speakers." Downey isn't the only one struggling on this press junket, though: His co-stars Chris Evans and Jeremy Renner called Scarlett Johansson's Avengers character, Black Widow, a "slut" and a "whore" in an interview this week, for which they have since apologized. Meghan DeMaria
Texas commissioner: Having deep fryers in public schools is 'not about French fries, it's about freedom'
It turns out the real threat to America's children is that they don't have enough deep-fried food.
Texas Agriculture Commissioner Sid Miller (R) wrote a letter to the editor of The Houston Chronicle on Thursday, calling for a 10-year ban on deep-fat fryers and soda machines in Texas public schools to be overturned. Miller wrote that the fight is "not about French fries, it's about freedom."
In response to arguments about childhood obesity and health, Miller stated that school districts, not the state, should have the freedom to make these decisions. "I will always support decision-making at the local level," Miller wrote.
Miller officially proposed reinstating deep fryers in public schools in March, and The Texas Tribune reports that he is expected to announce this summer whether the Texas Department of Agriculture will repeal the ban. Meghan DeMaria
Ohio middle-school officials erased the word "feminist" from an eighth-grader's T-shirt in a class photo to "prevent any unintended controversies."
— KTVU (@KTVU) April 22, 2015
Sophie Thomas was shocked to see that her shirt had been photoshopped to erase the word, but the principal explained it might be "offensive" to some people. "I just want to spread equality," Thomas said.
American history teachers will soon have a powerful tool in their arsenal.
Paramount Pictures' Home Media Distribution division announced that it will provide a complimentary copy of Ava DuVernay's Selma to every public and private high school in the U.S. Selma chronicles the march that Dr. Martin Luther King, Jr. led from Selma to Montgomery for equal voting rights.
"By providing DVDs to all of the high schools in the country, we hope to reach all 18 million high school students with the film's powerful and inspiring story," Megan Colligan, a Paramount executive, said in a statement. "With many of these students preparing to vote for the first time in next year's elections, it is especially fitting that they witness the bravery and fortitude of those who fought to establish the Voting Rights Act of 1965." Meghan DeMaria
An NYPD bomb squad arrived at the Statue of Liberty Friday after a canine unit apparently detected something suspicious in a staff locker area.
The Statue of Liberty, Liberty Island, and Ellis Island were evacuated when the U.S. Park Police received a phoned bomb threat. Officials are conducting a security sweep of Liberty Island, and the FBI is monitoring the situation.
— NYPD Special Ops (@NYPDSpecialops) April 24, 2015
"United States Park Police and New York Police Department are working to confirm a report of a suspicious package," the U.S. Park Police said in a statement. "Liberty Island has been evacuated as a precaution." Meghan DeMaria
The Stromer ST2 ($6,990) offers plenty of impressive technology, beginning with a battery-powered pedal assist that has a 90-mile range and a top speed of 28 mph, writes Aaron Gulley at Outside Magazine. But sometimes its most critical high-tech feature is its connectivity: If the bike goes missing, the owner can use a smartphone to track its location and activate anti-theft measures. One San Francisco buyer recently recovered his Stromer in two hours, after police narrowed their search using GPS and then spotted the thief because lights on the bike were flashing as he rode by. The word "Theft" was blinking on the crossbar's digital display.