Give health insurers more clout

Health-insurance companies may be widely detested by the public, but the trouble with American health care is not that these insurers are too strong. It's that they are too weak.

Thursday, September 10, 2009
Give health insurers more clout

David Frum

David Frum

Tuesday's Washington Post told the story of Sally Marrari, a Los Angeles garage owner battling cancer and lupus. Marrari lost her health coverage in 2006 because her insurer, a Blue Cross company, discovered a pre-existing condition, which it used as the basis for eliminating her coverage.

Marrari and 6,000 other former policyholders are now suing Blue Cross. The Post story approvingly quotes an academic expert on health policy about the Blue Cross case: "This is probably the most egregious of examples of health insurers using their power and their resources to deny benefits to people who are most in need of care."

Who will speak up for the health insurers? They rank among the most detested corporations in the country. Col. Qaddafi gets better press. But if you hate the insurers, at least you should hate them for the right reason. The great defect in the American health market is not that insurers have too much power. The great defect is that insurers are too weak.

It's a heretical thought, I know, but hear me out.

Health costs are rising at fantastic speed, having doubled in just the past 10 years. If insurance companies were as powerful as they are alleged to be, they would have imposed discipline on their suppliers and driven those costs down, just as Wal-Mart and other mega-retailers do.

But between health insurers and medical providers, it's the providers who exert greater clout. As the record shows, doctors, hospitals, labs, drug companies, medical-device manufacturers, and a host of others all push prices higher and higher; insurers for the most part pass those increases on to customers.

Those customers, however, push back. Remember, the real customers for most insurance products are not the people insured. The real customers are employers who choose insurance coverage and write the checks. Individual insureds (i.e. consumers) are carried along without much say in the matter.

Squeezed between medical suppliers who refuse to charge less, and corporate customers who refuse to pay more, insurers are tempted to take it out on the little guy.

Insurers lack clout because the United States does not have a national health insurance market. It has 50 state markets, each governed by its own rules and regulations. Individual insurers can gain impressively large shares of these small individual markets, allowing them occasionally to wreak havoc in the lives of individuals like Sally Marrari. But while insurers have enough power to make a few people miserable, they lack sufficient power to make large numbers of people happy. They cannot do what Wal-Mart does, which is bundle together tens of millions of customers and proceed to read the Riot Act to suppliers: "Lower your costs or we'll take our business to someone who will."

Health reformers in the Democratic Party understand the cost-cutting, system-rationalizing potential of more powerful insurers. But their mistrust and dislike of the private insurance industry drive Democrats to assign the job to the government instead.

But this truly is a case of capitalism failing because it has not been tried. Before we substitute government for free enterprise, let's at least give enterprise a fair chance.

This is the conservative alternative to the massive government intrusion represented by Obama's reform. It's an alternative that would put an end to our collapsing system of state regulation of health insurance and build a true national market with national standards. In that robust market, a few large and powerful competitors would emerge to do for health-care what Wal-Mart does for groceries and hardwares: effectively represent millions of consumers against the providers, forcing down costs to consistent and affordable lows.

The states regulate health insurance under the auspices of a federal law left over from the 1920s. However, that same law provides for the federal government to resume regulatory authority over insurance at any time. The time is now—not in order to expand government power, but precisely in order to obviate the need for government intervention.

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14 Comments

Posted by John_Galt, Wednesday, September 9, 2009, 10:46 pm Mr. Frum makes the best point I have heard about this debate yet. In these debates, there is little differentiation between Heathcare Costs and Health Insurance Costs. Obama seems make points as if they are the same. Heathcare Costs are the cost of surgeries, drugs, checkups...etc.. Heath Insurance Costs is the cost for insurance to pay for Heathcare Costs. The real enemy in this battle is not Health Insurance Companies but the Healthcare providers.

Posted by Kelly K., Thursday, September 10, 2009, 7:59 am And the reason health provider's costs keep going up is because of lawyers who seek ungodly financial rewards and drive up the cost of medical malpractice insurance. In the end, we really should be blaming the legal industry for the high cost of medical care. Were it not for these blood sucking attorneys, we would not be having this discussion. The focus needs to change from health care reform to legal reform, but alas, as Veep Biden said, it would make the lawyers angry. What a country!

Posted by Jerry, Thursday, September 10, 2009, 10:26 am Bottom line. Oh the poor poor insurance companies. Who comes to their rescue?! Insurance companies are driven by profit and answer only to stock holders by law, the patient is product. They make it hand over fist. I work in the health care industry and they nickel and dime ya every step of the way, continually dictating care. Be thankful we have a legal system that keeps malpractice in check, if you didn't have that who would you turn to when you are affected by bad medicine and the insurance companies? Answer me that!

Posted by Jerry, Thursday, September 10, 2009, 10:28 am What a load of crap Mr. Frum!

Posted by Steve Johgart, Thursday, September 10, 2009, 10:35 am So...it will do for health care what WalMart has done for hardware and groceries? In other words, it will put out of business all the small local clinics and practitioners that can best serve the clients they know by name and force everyone to seek care from huge impersonal health care megaliths. Fabulous idea.

Posted by Parah Salin, Thursday, September 10, 2009, 11:18 am Kelly, despite Republicans' claims to the contrary, malpractice insurance has absolutely nothing to do with the costs of medical care in this country. As Mr. Frum says above, 'As the record shows, doctors, hospitals, labs, drug companies, medicaldevice manufacturers, and a host of others all push prices higher and higher'. No mention of lawyers in that list. Profit, which is the insurance companies' motive as well, is the culprit. Hence the need for a nonprofit solution, i.e. the dreaded Public Option.

Posted by Brett, Friday, September 11, 2009, 9:05 am The only valid point in this article is creating a national health insurance market, as opposed to a statebystate one. However, health care is not like simple consumer goods. WalMart lowers prices by going to the cheapest supplier it can find anywhere on the globe. You can't do that with health care. We can't go to doctors in China not that we would necessarily want to when we're sick like we can buy cheap clothes and plastic ware from China. It's all about profit and nothing more. They aren't worried about being affordable.

Posted by Fred, Friday, September 11, 2009, 9:06 am This article belongs in The Onion. Frum keeps comparing a national health plan to the way Walmart runs its business yep, that's what I want Walmartstyle medical care. Seriously, Frum co will only be happy when health insurers and drug companies finally cross over that too big to fail barrier. Thanks, but I'll trust a government over a corporation in these matters.

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David Frum »

a resident fellow at the American Enterprise Institute, is the author of six books, including most recently COMEBACK: Conservatism That Can Win Again. In 2001 and 2002, he served as speechwriter and special assistant to President George W. Bush. In 2007, he ... Read Bio

November 27, 2009