Donald Trump has made this election all about himself. That was stupid.

He should have made it all about Hillary Clinton

Trump has missed so many opportunities to target Hillary.
(Image credit: REUTERS/Eric Thayer)

Just before Christmas in 2013, Donald Trump predicted how his presidential ambitions would go. "I'm going to get in and all the polls are going to go crazy. I'm going to suck all the oxygen out of the room. I know how to work the media in a way that they will never take the lights off of me," Politico reports him saying. And he was right. But it came at a cost.

In 2015, the summer of Trump, he made himself the most important issue of the Republican primary. Jeb Bush and Marco Rubio wanted to talk about upward mobility, instead they talked about how Trump can't "insult his way to the presidency" or called him irresponsible. Ted Cruz wanted to talk about the Constitution, but his most memorable campaign lines were about the Donald. First saying that he won't get in a "cage match" with him, then saying he was a pathological liar and narcissist. All Trump, all the time worked for Trump in a 17-candidate field with frequent debates. And all his opponents became defined by how they reacted to him: Jeb wilted; Rubio malfunctioned; Cruz embraced and then denied him.

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Michael Brendan Dougherty

Michael Brendan Dougherty is senior correspondent at TheWeek.com. He is the founder and editor of The Slurve, a newsletter about baseball. His work has appeared in The New York Times Magazine, ESPN Magazine, Slate and The American Conservative.