Is the Kindle toast?

As Apple's well-hyped iPad hits the market, some observers are betting it will destroy the market for dedicated e-readers like Amazon's Kindle

The Amazon Kindle.
(Image credit: Flickr)

Everyone's excited about Apple's new iPad — except maybe Amazon, which seems to be preparing for the fight of its life. As word leaked that Apple is taking on the Kindle by offering authors and publishers better terms than Amazon, the online retailing giant countered an announcement that it will offer iPhone-like apps for its Kindle. But some tech pundits think the move is too little too late. Can Amazon survive Apple's onslaught? (Watch a Bloomberg report about the iPad's impact on online publishing)

Amazon should be scared: The iPad clearly will "put Amazon's Kindle to shame," says Erik Schonfeld in TechCrunch. And if Apple partners with Barnes & Noble, as has been rumored, that would be Amazon's "worst nightmare."

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