6 things we learned from Tim Cook's Goldman Sachs keynote

No cheap iPhone, the Galaxy S III's screen is "awful," and more revelations from the Apple CEO's mouth

Tim Cook
(Image credit: AP Photo/Paul Sakuma)

Charged with the keynote address at the Goldman Sachs investor conference in San Francisco on Tuesday, Apple CEO Tim Cook used the opportunity to talk about the world's most valuable technology company with the usual platitudes. "Magic," "experience," and "innovation" were common refrains for the 52-year-old Apple chief, whose first full year at the helm saw the company reach record-setting peaks, and, more recently, chart worrying slides downward. But if you cut through all the marketing jargon, a few markers in the speech give a pretty good sense of where Apple and its products are headed in the near future. Here, six surprising — and some not so surprising — things we learned about Apple from Cook's keynote:

1. Don't hold your breath for a cheap iPhone

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Chris Gayomali is the science and technology editor for TheWeek.com. Previously, he was a tech reporter at TIME. His work has also appeared in Men's Journal, Esquire, and The Atlantic, among other places. Follow him on Twitter and Facebook.