The RNC's endless, misguided war with MSNBC
This is not what you'd call a smart media strategy
Someone at MSNBC offends Republicans. Conservatives explode. MSNBC apologizes. Rinse, and repeat.
This is the cycle we've seen play out several times in the past few months, with the spat reaching a new high (low?) point this week with a tweet from the TV network suggesting Republicans are racist.
"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family," read the tweet, which has since been deleted.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Republican National Committee Chairman Reince Priebus quickly called for a boycott, saying no RNC staffers, officials, pundits, or strategists would appear on MSNBC until the network apologized. In short order, MSNBC President Phil Griffin personally did so, calling the remark "outrageous and unacceptable" and saying the person responsible had been fired. Priebus then called off the boycott, instead placing MSNBC on "probation."
Sure, the tweet was an offensive cheap shot. So, too, was former anchor Martin Bashir's statement that someone should defecate on Sarah Palin, and the comments made by guests on Melissa Harris-Perry's show about Mitt Romney's adopted black grandson.
Still, it's unclear what purpose is served by dialing the outrage machine up to 11 over a few dumb remarks made on cable TV. Is it to discredit MSNBC? Well, in a PPP poll this week, registered voters named Fox News, once again, the most trusted TV news source. MSNBC came in second to last, at six percent — ahead of only NBC, and tied with Comedy Central.
In other words, the RNC is maligning an oft-maligned network, which, contrary to popular opinion, is not beloved by liberals the way Fox News is by conservatives.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Indeed, Priebus' Network-esque defense of the "right wing" seemed more about channeling the right's grievances and giving the base a short-lived sense of vindication. But that has little appeal for the more moderate swath of the public his party wants to court.
On its own, this would be sort of comical, though mostly harmless. But coupled with the RNC's vote to ban MSNBC and CNN from hosting future presidential debates, it's indicative of the party's tendency toward insularity. The whole things ends up being a myopic charade that could ultimately make the GOP — so desperate to rebrand — even more cloistered.
The RNC is right to be upset over MSNBC's insensitive needling. But retreating into the safe confines of Fox News won't help the GOP achieve its stated goal of attracting a broader array of voters. Next time, try a strongly worded statement and then carry on.
Create an account with the same email registered to your subscription to unlock access.
Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.
-
Senegal's Bassirou Diomaye Faye: from prison to Africa's youngest elected leader
Why everyone's talking about The 44-year-old has resonated with young people by promising to shake up the establishment and enact economic reforms
By Richard Windsor, The Week UK Published
-
How social media is limiting political content
The Explainer Critics say Meta's 'extraordinary move' to have less politics in users' feeds could be 'actively muzzling civic action'
By Chas Newkey-Burden, The Week UK Published
-
'Unthinkable tragedy'
Today's Newspapers A roundup of the headlines from the US front pages
By The Week Staff Published
-
The debate about Biden's age and mental fitness
In Depth Some critics argue Biden is too old to run again. Does the argument have merit?
By Grayson Quay Published
-
How would a second Trump presidency affect Britain?
Today's Big Question Re-election of Republican frontrunner could threaten UK security, warns former head of secret service
By Harriet Marsden, The Week UK Published
-
'Rwanda plan is less a deterrent and more a bluff'
Instant Opinion Opinion, comment and editorials of the day
By The Week UK Published
-
Henry Kissinger dies aged 100: a complicated legacy?
Talking Point Top US diplomat and Nobel Peace Prize winner remembered as both foreign policy genius and war criminal
By Harriet Marsden, The Week UK Last updated
-
Trump’s rhetoric: a shift to 'straight-up Nazi talk'
Why everyone's talking about Would-be president's sinister language is backed by an incendiary policy agenda, say commentators
By The Week UK Published
-
More covfefe: is the world ready for a second Donald Trump presidency?
Today's Big Question Republican's re-election would be a 'nightmare' scenario for Europe, Ukraine and the West
By Sorcha Bradley, The Week UK Published
-
Xi-Biden meeting: what's in it for both leaders?
Today's Big Question Two superpowers seek to stabilise relations amid global turmoil but core issues of security, trade and Taiwan remain
By Harriet Marsden, The Week UK Published
-
Will North Korea take advantage of Israel-Hamas conflict?
Today's Big Question Pyongyang's ties with Russia are 'growing and dangerous' amid reports it sent weapons to Gaza
By Harriet Marsden, The Week UK Published