It's clear from the very beginning of the new trailer for Marvel's Guardians of the Galaxy that this won't be your average superhero blockbuster. Movies like Iron Man, Thor, and Captain America have thrived on the name recognition afforded to those legendary heroes. But both inside and outside the film's world, the self-styled "Guardians of the Galaxy" still have something to prove; no one recognizes protagonist Peter Quill's assumed name, Star-Lord, and the entire gang is dismissed as "a bunch of a-holes" at the end of the trailer.
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