ObamaCare's pajama hipster ad is weak. But the backlash is much worse.

Exploiting hipster stereotypes is one thing. Devolving into homophobic attacks is another.

There's nothing like the holiday season to bring out the best in people. And by best, I mean the exploitation of millennial stereotypes for political gains, and the subsequent slew of horrible homophobic attacks. Truly, this is Obama's America.

A Christmas Card-looking ad featuring a twenty-something male clad in pajamas has become the latest face of the Obama administration's pitch to millennials on health care. Less than 24 hours after the president's account (@BarackObama) tweeted the image out, it has also managed to launch a mini-battle over modern-day conceptions of gender and sexuality.

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Emily Shire is chief researcher for The Week magazine. She has written about pop culture, religion, and women and gender issues at publications including Slate, The Forward, and Jewcy.