Jaguar vs. Mad Men: How the company is dealing with the show's unflattering portrayal

AMC's drama has built much of its season around a Jaguar plotline — highlighting unreliable vehicles and lecherous car execs — and the automaker is feeling the pain

Don Draper
(Image credit: Ron Jaffe/AMC)

Joining Don Draper, Peggy Olsen, and Joan Holloway as a major character on this season of Mad Men is luxury car company Jaguar. The show's ad agency Sterling Cooper Draper Pryce has been trying to land the Jaguar account and the portrayal of the automaker hasn't been particularly positive, tying prostitution and suicide to the brand. Now the company's top executives have expressed their mixed feelings about the story arc on the website Jalopnik. Here, a brief — and spoiler-filled — guide:

How has Jaguar figured into Mad Men's plot?

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Kevin Fallon is a reporter for The Daily Beast. Previously, he was the entertainment editor at TheWeek.com and a writer and producer for TheAtlantic.com's entertainment vertical. He is only mildly embarrassed by the fact that he still watches Glee.