Why can't we name this decade?
The Zeros? The Aughts? The years 2000 to 2009 are still nameless, but with only weeks left, it's time to revisit the 20 best suggestions
Still no answer?
(Carol Guenzi Agents/Monsoon/Photolibrary/Corbis)
People have been attempting to name this decade since 1989. But with the starts-with-a-zero years drawing to a close, it's clear that none of the proposals — from silly ("the naughty aughties") to depressing ("the terror era") — have quite caught on. Here are 20 of the more memorable suggestions, in chronological order:
1. The Zippy Zeros: "That is only a working title." (The New York Times, 1989)
2. The Ohs: "It passes the out-loud test." (NYT, 1996)
3. The Love Years: "We'll be able to say, 'Remember the Summer of Love-Five?'" (Washington Post, 1998)
4. The Two Thousands: "But that's going to sound mighty silly in the year 2525." (Washington Post, 1998)
5. The Noughties: "The 'noughties' could be the one to head the — admittedly sorry — list of contenders. And yet the 'noughties' still sounds like a word East End villains might use to describe imprisonable activities — or even worse a polite, middle-class code for the reproductive organs." (BBC, 1999)
6. The My Decade: "What is it that has come to characterize the expectations of consumers in the Aughts? The answer is personalization." (itWorldCanada.com, 2000)
7. The Millie-nillies: "[Cute but] so 90s. If a name [for the decade] emerges, 'The Ohs' have the inside track...because people already refer to the individual years as oh-one, oh-two, oh-three and oh-four." (ABC News, 2002)
8. The Anxious Aughts: "Anxiety is the new normalcy." (USA Today, 2003)
9. Naughty Aughties: "Naughty Aughties is simple, catchy, rhymes and intimates fun and mischievous behavior...Naughty Aughties fills the void in a fun and 'roll off your tongue' sort of way." (NaughtyAughty.com)
10. The Zeros: "If you wanted to go continue on with the standard numbers, The Zeroes would make the most sense mathematically, provided they can work out a licensing agreement with the Houston Texans." (Blog Critics, 2005)
11. The Dark Decade: "It reminds me of the Dark Ages in Europe, or Darth Vader. Now we’re on the edge of a renaissance, thank goodness." (News-record.com, 2008)
12. The Oh-nos: "Based on the way things have gone so far, I nominate 'the oh-nos.'" (Washington Post, 2008)
13. The Naughts: "The 2000s—[which] will be remembered chiefly for their [shortcomings]—were a decade...in which the social and political systems normally responsible for maintaining the healthy functioning of the body politic have instead turned against it with particular savagery...." (Harper's, 2008)
14. The Whatevers: "Some Americans have adopted a doomsday outlook to cope with a world where bad news never fails to stop piling on. The 'Whatever' generation rolls its eyes, shakes its head, and talks about how things can’t get any worse." (Mediaite, 2009)
15. The Decade of the Unthinkable: "If nothing else pleasant can be said about the last 10 years, they sure weren’t dull." (NYT, 2009)
16. The Buster Decade: "We had this big boom and now we're bust." (Chicago Tribune, 2009)
17. The Decade of Disruptions: "It’s been a decade as bumpy as the ’90s were blithe.” (NYT, 2009)
18. The Unies: "It's a mathematical answer. The prefix “uni” means one (single digits) and can also be looked upon as a means to unify, or bring together which is exactly what we are trying to accomplish." (Ryan Guerra at Google Knol, 2009)
19. The Ooze: "Ooze need not only signify decay. It can also represent the conditions for lasting growth and renewal — the kind that emerges from the ground up." (TheDemocraticStrategist.com, 2009)
20. The Decade from Hell: "We're still weeks away from the end of '09, but it's not too early to pass judgment. Call it the Decade from Hell...or the Decade of Broken Dreams, or the Lost Decade. Call it whatever you want — just give thanks that it is nearly over." (Time, 2009)





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24 Comments
Posted by Ryan Guerra, Monday, November 30, 2009, 2:08 pm The Unies was created in 1999 and was mentioned in local media outlets in Columbia, SC including The State, WOLO and WLTX
Posted by Shani M, Monday, November 30, 2009, 2:37 pm I think the iDecade would be fitting and wouldn't Steve Jobs love that?!The Decade that Should not be Named works too.
Posted by Sebastien Provencher, Monday, November 30, 2009, 4:05 pm I recently wrote about this in my media blog. I christened the last decade The SelfMedia Decade blogs.praized.com/seb/blogs/theselfmediadecade based on the rise of reality tv, personal video recorders, social media, blogging and social networking.
Posted by mike creighton, Monday, November 30, 2009, 5:59 pm Why not call it theThe Microwave Socirty,,microwave bombs and a society that lived by instant answers and gradifications????
Posted by Tim William, Monday, November 30, 2009, 6:35 pm I would call it the Turd of the Century
Posted by Randy Frushour, Monday, November 30, 2009, 7:38 pm 20 O's O for the zerO Cubic Fit!Count the O's, 20!2001 2010. Not With Some Year 2000 Timeline Though.You can't cannot regardless that nearly every one else it seems does.There was nO Year zero period . Count them then from Year One AD if you can and don't include a year zerO and you'll pass. Pass to 2001 as this decade's first year to start you on your numerical epiphany.If you can't, email me out on the wider web and I'll have my second grader countthem for you. I can't be any plainer. Nobody should have to.
Posted by Randy Frushour, Monday, November 30, 2009, 7:47 pm Stepping up the dialog here although I wouldn'twant this hunt any other way than is as here today, our response proceeds here as do all commentarial articles have on this story ditching the numerical moniker and playing games with it.Some readers want even to throw out the 2 in 2009 or in 2009 for '009.Why I am really curious to know. But having addressed a hundred noteworthy issues relatedI and others are awaiting those with the phones to cease with the game aspect at some pointand lay down the new ordinal numerical coded name.
Posted by Randy Frushour, Monday, November 30, 2009, 7:48 pm Having second turn storied our decade name search for 10 years now come July 2010,the USAToday and one or two otherposts bandied turned it first, this announcement for your story time line is this may be my last comments and let the history books reveal the name. I could care less what civilization selects because likelihood thehard copy dictionaries anyway won't man this category event such as the term or word thirties. Look it up. It's not in there. None of the decades are. I've talked to Merriam W over the telephoneand they aren't concern
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